So Grill’d doesn’t like, among other things, blogging, facebooking and tweeting.
But … wait a minute … let me check.
Why, yes – Grill’d does indeed have a Facebook page and a Twitter account!
Hey, this is pretty lame.
Always liked the product, but maybe not so much any more.
(Yes, I know it’s a joke and that by posting it here I am a witting participant in their sneaky PR exercise, but still it’s a bit rich! I’ve posted a link on their FB page, so will be interested to see what – if anything – they say!)

It’s jokey but it’s also a sensitive topic so … 😉
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Just having some fun with their fun!
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Very interesting…Definitely a PR stunt!
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I had a Grill’d lamb burger last week, with hummus & goat’s cheese. Quite tasty. When I ordered, I asked for some harissa paste to be added………can you believe they charged an extra $1.40 for that????
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Hmmm … not a good look!
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Not only are you playing their PR game but you’re giving them free advertising on your blog.
Oops!
Grill’d are probably high fiving themselves over this campaign now 😉
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Certainly … but I’m getting visitors because of it, too. I like their burgers, I like the company’s approach, I even like their PR game and don’t mind giving it some space and yanking their chain a bit. In fact, in this case I’m piggy-backing on their work and money! 🙂
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As they believe food bloggers are doing to them and hence why food bloggers are very disliked. Not sure this is helping the cause, Kenny. But will leave you to it!
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Disagree, Mariella! I actually had a good look at their FB page. On it I saw them give at least one “thank you” to a blog for a review. There may be more. Grill’d likes bloggers, I reckon, and they’re just having some fun. The people who REALLY dislike blogs and bloggers run the sort of places very unlikely to be covered on Consider The Sauce.
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Facebook discussion on the campaign here: https://www.facebook.com/GrilldBurgers/posts/10151444502965529
Two points:
No, they don’t hate bloggers. Just having some fun, as I have.
And, as one commentator points out, they have actually used a Matt Preston story in one of their promotions …
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