Consider The Sauce has had a bit of dabble at Facebook advertising in the past.
At the weekend just past, I gave it another crack, spending a few cents short of $30 in pursuit of FB “likes”.
This time, it appears, I did something right.
By the end of the weekend, CTS had gained about 50 new “likes”, of which 41 were directly attributable to the ads.
I’d be thrilled if even a handful of those new connections became regular readers.
But a closer look at the Facebook analysis of my ad “campaign” reveals something interesting.
I had four ads running, all with the same wording: “All about the marvellous food and cultures of Melbourne’s western suburbs.”
The ad featuring a pic of a lovely Japanese spread generated zero “likes”.
Not a single one.
Ditto for the ad featuring the marvellous meal enjoyed by CTS at last week’s Tamil Feast.
The ad featuring a photo from the equally marvellous spread at new Deer Park Ethiopian eatery Betty’s generated – wait for it ! – one “like”.
So from whence did the other 40 paid-for “likes” come?
They came from the ad featuring a photo of the burger and chips I enjoyed at Searz in Newport.
That’s right – 40 “likes” from the one ad.
Now don’t get me wrong – the Searz burger-and-chips combo was outstanding.
It was very bloody good.
But please – a reach of 2702 for my ad featuring an oozy, doozy burger?
And a reach of 92 for the other three ads – combined?
Blimey – all of Melbourne has gone bonkers.
Meanwhile, on Sunday I enjoyed the above, mindblowingly good platter – for the cost of $13 – at A1 Bakery in Essendon.
Very good chook skewer.
Insanely delicious and juicy lamb kofta skewer.
Two kinds of salad, including a wonderful tablouleh.
Superb, tangy hummous and babaganoush.
Two pieces of house-baked z’ataar.
The outcome of my brief Facebook ad campaign precisely reflects the data-derived and anecdotal evidence being provided by several foodie, social media and food media pals.
Like I said … bonkers.