When it comes to supermarkets, Consider The Sauce is most definitely a Sims, smaller-is-generally-better kinda guy.
We’ll shop at the biggies but would never make a habit of it nor hold any of them in any great esteem.
Still, I’m interested to check out the new Footscray Coles on account of it being a significant local happening.
And I have friends who live nearby for whom getting basics such as milk – especially outside of regular hours – is something of a hassle. For them, Footscray Coles is of some significance.
As well, I’m interested in seeing what the manager’s claim to have tried hard to reflect the local cultural demography – spied in an advertorial feature in the local press – actually means in reality.
The truth is, not a whole lot.
Of course, the quantity and range of multicultural products the store boasts is way more extensive than would have been the case, say, 20 years ago.
But I didn’t see anything that would see people switching away from Bharat Traders or India At Home.
And the signage seems to fall into something of “try too hard” category.
I mean, what does “Authentic International Food” actually mean?
All is shiny and new and the deli counters have the sort of coverage routinely seen in big supermarkets these days.
And, yes, the shelves groan with an extensive line-up of that depressingly awful “product”, bottled water.
The retail spaces opposite the checkout area are now occupied solely by Bakers Delight, Liquorland and the pharmacy.
To state the obvious… It just looks like a Coles, doesn’t it. Try as they might to look “market”-like, the big chains come up short. Mainly it’s to do with their product mix; when producers have to pay to get displayed on the shelves it inevitably cuts out the smaller, often more interesting, products and ranges. Glad that Sims provides an alternative.
Yes it’s just a Coles … but we all are very lucky to be able to make such negative observations!
True! We’re also very lucky to be blessed with choice in this neighbourhood with Sims, the fresh produce markets, Conways, Michael’s Deli, Bharat Traders, a number of injera bakeries, KFL supermarket, etc etc. Such great options to get a huge range of tasty goods.