When it comes to supermarkets, Consider The Sauce is most definitely a Sims, smaller-is-generally-better kinda guy.

We’ll shop at the biggies but would never make a habit of it nor hold any of them in any great esteem.

Still, I’m interested to check out the new Footscray Coles on account of it being a significant local happening.

And I have friends who live nearby for whom getting basics such as milk – especially outside of regular hours – is something of a hassle. For them, Footscray Coles is of some significance.

As well, I’m interested in seeing what the manager’s claim to have tried hard to reflect the local cultural demography – spied in an advertorial feature in the local press – actually means in reality.

 

 

The truth is, not a whole lot.

Of course, the quantity and range of multicultural products the store boasts is way more extensive than would have been the case, say, 20 years ago.

But I didn’t see anything that would see people switching away from Bharat Traders or India At Home.

And the signage seems to fall into something of “try too hard” category.

 

 

I mean, what does “Authentic International Food” actually mean?

All is shiny and new and the deli counters have the sort of coverage routinely seen in big supermarkets these days.

 

 

And, yes, the shelves groan with an extensive line-up of that depressingly awful “product”, bottled water.

The retail spaces opposite the checkout area are now occupied solely by Bakers Delight, Liquorland and the pharmacy.