The is the new Bunnings that is rapidly nearing completion at the Footscray site of what was once the HQ for the Forges/Dimmeys empire.
As we were driving past yesterday, Bennie asked:
“Who is going to shop there?”
Good question, I reckon.
This behemoth will join newish Bunnings outlets at Altona and Highpoint.
There are others in Sunshine, Melton, Hoppers Crossing, Werribee Caroline Springs, Taylors Lakes and Essendon.
And of course, Bunnings has competitors – there’s Mitre 10, Masters/BCF and Home Timber & Hardware outlets scattered across the west, too.
Indeed, there is one of the latter just a few hundred metres from the new Footscray Bunnings location.
As anyone who has even so much as glanced at a television in recent years will attest, all these companies spend A LOT on advertising.
Their slogans are as embedded in our collective brain as deeply as any irritating pop song.
I’ve heard it said that such edifices are what has closed down neighbourhood hardware stores.
I’m sure that’s true – there used to be one of the smaller variety in Anderson Street, Yarraville.
But it doesn’t explain the growth explosion of these mega-stores.
More like aircraft hangars.
Or aircraft carriers.
And I know the greater western suburbs are experiencing tremendous growth and a steep population increase.
But that doesn’t do it for me, either.
After all, these places are becoming so ubiquitous that they’re the hardware equivalent of 7-Eleven, Subway or Maccas.
What is going on?
Post-script: The answer to the above question – or some of the answers – are to be found in this very good piece from August last year in The Monthly.
Thanks to Amy for the link!